the notion we're running out of oil, it's going to be gone, we need the government to create the next energy industry. we will spend all this money on these renewable things. it will be great. we know how to do it, we have experts. then a disruptive market driven technology comes along that generates $2 natural gas makes all that stuff or basically puts it into the future and the money just went down the drain. a case study the way dwogovernm planning and infrastructure spending, you will get 10 cents of every dollar you spend, basically. that should be in a future book, shouldn't it, to show you the way? we have to learn it again and again. >> it should. as your kids get older and my kids are at that age, it should. as a you start to see some of the school's syllabus for business classes and marketing classes, what you will learn, joe, making a profit is the last thing any of these classes want to teach. >> it's a dirty business. >> there was a time 4 or 500 years ago a middleman marked something up, that was supposed to be a bad thing. supposed to have a zero-sum game between buyer and ser